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Jeremy Jacobs is the co-founder and managing director of Raise Bakery in the United Kingdom. Jeremy worked in a digital media company until 2009 after which, his family started a bakery. Starting off as a business to customer (B2C) company and then growing to business to business (B2B) through working with Virgin Atlantic, Raise Bakery has been adapting to scenarios of the world for a lot of it’s time.
What is the importance of sustainability in businesses
Jeremy is very passionate about sustainability and protecting our environment. We explored the topics of Covid-19 and how that has proven that as a community, we are able to change and adapt quickly; why not do the same with sustainability in big businesses. Jeremy believes that everyone has the responsibility to take care of the planet. Big companies have an even bigger responsibility due to their resources and access to make changes happen.
How to come up with a unique selling point and use that to differentiate yourself.
It is easy to say “have a unique selling point” but Jeremy believes that it is important to come up with something truly meaningful. A unique selling point of raise bakery is that it is a family business with a unique story. There is a way they operate, that other businesses can’t copy. It is also important to look at opportunities and make sure that you take onboard whatever you can without hesitation, especially as a small business.
What are some tips on time management?
Jeremy was doing his MBA in the middle of the Covid-19 pandemic. This was a stressful time for many people. It was especially tough mentally. Jeremy suggested that recognising how difficult it is to be going through online learning, is already a good step. Practically, you need to be strict with yourself and your time management in order to keep sane in such a tough time.
If you could leave the youth with one piece of advice, what would it be?
You have one life, choose it and choose your path.